"Terry, you knocked it out of the park. As far as training for radio sales this was exactly what we need, it's a 5 out of 5" -- Mike Fredrik, VP/GM Bonneville Cincinnati
Creative Solution Selling
How reliant are you on transactional business coming from ad agencies? Do you recognize the importance of developing new business to radio but find that your sales people don't have the skills to successfuly present creative ideas?
CSS training is a proven process that teaches the techniques of:
Uncovering client needs
Developing creative which fills 'the need'
Identifying the 'one thing'
Making presentations that have a 70% chance of closing long-term accounts
"Terry is an engaging trainer who focuses on the fundamentals of selling radio. Everyone on the staff got it, even the most pessimistic of seasoned vets. The best part, the training can be used to close business immediately." -- Steve Scott, General Sales Manager Rose City Radio
